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Unlocking Business Growth Through Partnerships With Pierce Brehm

By Frank Tumminello | April 9, 2026

In this episode of the Fileforms Business Compliance podcast, Frank Tumminello and Pierce Brehm discuss the critical role of partnerships in business growth, particularly in the HR tech space. They explore the importance of leveraging ecosystems for partner selling, the different types of partnerships, and the mindset required for successful collaboration. The conversation also delves into the challenges of attribution in partnership sales and the future of partnership technology, emphasizing the need for constant engagement and mutual value creation.

Chapters
0:00Introduction and guest background
0:49Pierce's background in partner selling
1:37Focusing on the HR tech and services niche
2:43What makes a successful partner
3:57Partnership distribution vs paid digital and SEO
4:45The three FileForms partnership models
7:34What makes someone a good referrer
8:41Setting clear expectations and process
11:32Bringing mutual value between partners
12:40Recruiting partners and building the network
14:42Client expectations and constant engagement
16:06Using content to spark the partner aha moment
17:21Solving the attribution challenge
19:01Partner tech shortcomings and the shift to trust
21:22Partner success stories
24:17Closing thoughts, Cyrano and filing season wrap-up
Guest links

Frank Tumminello

CEO, Fileforms